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Take Your Brand to New Heights

Influence customer decisions and drive long- term growth with transformative strategies
from BrandingLAB today
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Expert Insights,
Right at Your Fingertips

Branding is about more than selecting the right logo, wordmark, and color scheme for your company. At BrandingLAB, we help clients develop and implement transformative brand strategies that go beyond design to transform consumer behaviors and unlock new streams of profitability and growth.

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Global experience

We reach several continents, impacting more than 40 countries

Global experience

We reach several continents, impacting more than 40 countries

Europe – North America – Central America – South America – Australia – Caribbean
Chicago
Miami
Sydney
London
Mexico
Colombia
Brazil
Peru
Argentina
Costa Rica
Panama
Jamaica
Ecuador
Honduras
Puerto Rico
Aruba
Curacao
Paraguay
Uruguay
Bahamas
Barbados
Bolivia
Guatemala
Venezuela
Cuba
Dominica
Haiti
Nicaragua
El Salvador
Belice
Suriname
Guyanas
Antigua and Barbuda
Granada
Guadalupe
Martinica
Saint Martin
San Cristobal
Saint Lucia
Saint Vincent and the Grenadines
Trinidad and Tobago
Dominican Republic

Global experience

We reach several continents, impacting more than 40 countries

Inglaterra

  • Londres
Estados Unidos:
  • Chicago
  • Miami
Puerto Rico
México
Belice
Guatemala
Nicaragua
Honduras
Panamá
El Salvador
Costa Rica
Colombia
Bolivia
Ecuador
Venezuela
Perú
Brasil
Argentina
Paraguay
Chile
Uruguay
Suriname
Guayanas
Sydney
Antigua y Barbuda
Aruba
Bahamas
Barbados
Cuba
Curacao
Diminica
Granada
Guadalupe
Haití
Jamaica
Martinica
San Martín
San Cristóbal
Santa Lucía
San Vicente y las Granadinas
Trinidad y Tobago
República Dominicana

Cases

We do

Beta Medical

We developed all the brand's image identity (stationery, catalogs, proto-vehicle). We also designed the packaging for the glove lines.

Oreo

We have carried out the graphic and structural designs, respecting the brand's equities (colors, attractiveness, and cookie texture)

Aspen

We developed all the brand's image identity (stationery, catalogs, proto-vehicle). We also designed the packaging for the glove lines.

M&Ms

We developed creative concepts for the Christmas, Love and Friendship, Mother's Day, and Father's Day seasons, applied to secondary packaging while respecting the personality of the characters.

Umaa & Ucca

Umaa & Ucca are clinics of social work, where we created all the branding (brand architecture and semiotic identity). We created the visual identity for all the pieces (facade, stationery, signage, merchandising, etc).

H20h!

We carried out a re-design of the brand in which we sought to exploit the bubbles more, improve the impact of the brand and generate an architecture that would allow them to grow in their different varieties in an organized way.

Snickers

We developed creative concepts and visual identity for the Christmas, Love and Friendship, Mother's Day, Father's Day, and Halloween seasons, applied to secondary packaging.

Kellogg's

We designed the visual identity for the co-branding between Kellogg's granolas and their Fruit Loops, Frosted Flakes and Cocoa Krispies, highlighting the health and nutrition aspect while maintaining a strong connection with children through the use of characters.

Huggies

We have been supporting the development of the brand for more than 13 years in several countries by designing diaper packaging, wet wipes, toilet paper, and contributing strategy and creativity to the brands.

Bimbo

We designed the Bimbo Christmas (Mexican tortillas, Bimbo puff pastry, bread with Actileche, stuffed bread, some cakes, among others), respecting and highlighting the equities of indulgence, nutrition, and expertise.

Pyrex

We presented graphic designs for the brand, including the Pyrex mold line and the World Kitchen brand knife line.

Skittles

We develop the Christmas, Love and Friendship, Mother's Day, Father's Day, and Halloween seasons by designing the secondary packaging and visual identity for each occasion in accordance with the brand's positioning.

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Our services

Transformative Branding

Get end-to-end expert help creating the branding for your new company (or transforming the brand of an existing one)

Brand Strategy

Need help unlocking your brand’s full potential? Our inhouse specialists are available for on-demand strategy sessions.

Brand Design

Already have a brand? Our specialized lab can help ensure that it’s reflected throughout the designs of all of your assets.

Production & Finalization

If you’re with a branding agency, our team of skilled brand experts can help bring your final vision to life.

Environments and Retail

Think branding is just for marketing materials? Think again! Our ambiance branding helps banks, transit systems, and more.

Digital Environments

Your digital presence is important. Create a brand experience across the web, social media, and even the metaverse.

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Skilled Experts

Contributing to our team

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Projects Developed

Since our launch in 2009

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Positive Reviews

From satisfied clients 

Customer testimonials

Catalina Caicedo – Cereal Category Director

Catalina Caicedo – Cereal Category Director

Kellogg´s - Mondelez

"BrandingLab has given me a great variety of creative and strategic solutions, generating design ideas based on brand equities. I have taken them to every company I have worked for because they are a team that "hits the nail on the head" of what is needed. They are always challenging themselves."
Marcela Rendon – Marketing Innovation Director

Marcela Rendon – Marketing Innovation Director

Kimberly Clark

"I have worked with BrandingLab on creative and packaging adaptation projects for all Latin American countries. I really recommend them because they are very committed, they get involved, they are a very creative agency, they offer excellent services and they always give me a solution to what the brand and I need."
Sandra M. Rojas – Global Marketing Director

Sandra M. Rojas – Global Marketing Director

Kimberly Clark

"I worked hand in hand with BrandingLab on many projects, renewing the visual identity of the packaging. Their level of professionalism and commitment is very high, but what sets them apart from other companies for me is their flexibility to understand and deliver what the client really needs."
Lina Garcia – Dairy Category Director

Lina Garcia – Dairy Category Director

Alquería

"I have worked on several Alquería projects with Branding LAB. They are very good, strategic, super creative, and effective. They are interested in understanding the client's strategy and needs in-depth. I highly recommend them."
Laura Supelano – Marketing Director

Laura Supelano – Marketing Director

La Fina - Grasco

"BrandingLab supported us in the redesign of La Fina to take the brand to another level. They are a highly strategic and creative team, with excellent customer service, short delivery times, and always attentive to meet our requirements with the best disposition."
Tatiana Esguerra Rezk – Latincenter Director

Tatiana Esguerra Rezk – Latincenter Director

Bimbo

"BrandingLab has provided us with solutions for brand positioning and visibility at the point of sale for Bimbo Colombia and Latincentro. They are a global-class ally with great creative talent, strategic business vision, high-quality service, and customer-oriented."
  • USA
  • 8211 W BROWARD BOULEVARD, SUITE 440 PLANTATION, FL, 33324
  • Accounts@brandinglab.com.co
  • +1 (503) 734-9024
  • COLOMBIA
  • juanmanuelposada@brandinglab.com.co lizethchaparro@brandinglab.com.co
  • (+57) 3164673665