Our story

Our Story

Transformative branding solutions and boutique client service, together under one (virtual) roof

Meet BrandingLAB

Founded by a team of local branding professionals in 2008, Branding Lab is a [location] based agency focusing on providing clients with three things: transformative, enterprise-quality branding, personalized boutique-style support, and competitive, industry-leading pricing. We formed the lab based on our dissatisfaction with the way that established branding agencies were treating clients – the practice of overcharging while underdelivering didn’t sit right with us.
Put simply, we wanted to provide a better path forward. Fourteen years later, the results speak for themselves.

Creative

We turn creative sparks into powerful brands that capture the attention of customers and drive profits.

Pragmatic

Every decision we make starts with one question: will this generate measurable results for our client?

Inspirational

The purpose of our work is to create brands that inspire customers and create memorable experiences.

Company Values

  • Intellectual Honesty
  • Strategic Thinking
  • Collaboration
  • Client Service

Our Story

Founded in 2008, Branding Lab exists to provide clients with a personalized, boutique-style source of enterprise-quality branding solutions. By combi-ning creativity, skill, and intellectual honesty with industry-leading prices, we make it easier for businesses across the globe to tap into the benefits of premium branding services.

Our Mission

We believe in the transformative power of branding and have made it our company mission to help clients use this to their advantage. Leveraging strategic thinking and outside-the-box creativity, we help clients turn their brand into an inspirational experience and a driver of sustained growth and long-term profitability.

Our Process

01 Strategize
Gather and analyze info to plan a result-oriented branding approach.

02 Design
Conceptualize logos, architectures, illustrations, and other key elements.

03 Produce
It’s time to bring the creative design ideas brainstormed in phase 2 to life!

04 Finalize
Finalization is when the brand is released into the wild to captivate customers

Juan Manuel Posada

General Manager
and Commercial Manager

Core Team

Meet the specialists that power Branding Lab’s innovative branding services

Ana María Rocha

Commercial and
Strategic Director

Lizeth Chaparro

Account Leader

Daniela Cano

Account Executive

Luz Isaza

Account Executive

Leidy Moreno

Administrative Assistant

Karen González

Final Artworks

Daniela

Juan Manuel

Join Us!

Contribute to our exciting branding projects with our [location]-based team!

Apply Now

Karen

Customer Testimonials

Check out what these clients had to say about the transformative work we did for their brand:

Catalina Caicedo – Cereal Category Director

Catalina Caicedo – Cereal Category Director

Kellogg´s - Mondelez

"BrandingLab has given me a great variety of creative and strategic solutions, generating design ideas based on brand equities. I have taken them to every company I have worked for because they are a team that "hits the nail on the head" of what is needed. They are always challenging themselves."
Marcela Rendon – Marketing Innovation Director

Marcela Rendon – Marketing Innovation Director

Kimberly Clark

"I have worked with BrandingLab on creative and packaging adaptation projects for all Latin American countries. I really recommend them because they are very committed, they get involved, they are a very creative agency, they offer excellent services and they always give me a solution to what the brand and I need."
Sandra M. Rojas – Global Marketing Director

Sandra M. Rojas – Global Marketing Director

Kimberly Clark

"I worked hand in hand with BrandingLab on many projects, renewing the visual identity of the packaging. Their level of professionalism and commitment is very high, but what sets them apart from other companies for me is their flexibility to understand and deliver what the client really needs."
Lina Garcia – Dairy Category Director

Lina Garcia – Dairy Category Director

Alquería

"I have worked on several Alquería projects with Branding LAB. They are very good, strategic, super creative, and effective. They are interested in understanding the client's strategy and needs in-depth. I highly recommend them."
Laura Supelano – Marketing Director

Laura Supelano – Marketing Director

La Fina - Grasco

"BrandingLab supported us in the redesign of La Fina to take the brand to another level. They are a highly strategic and creative team, with excellent customer service, short delivery times, and always attentive to meet our requirements with the best disposition."
Tatiana Esguerra Rezk – Latincenter Director

Tatiana Esguerra Rezk – Latincenter Director

Bimbo

"BrandingLab has provided us with solutions for brand positioning and visibility at the point of sale for Bimbo Colombia and Latincentro. They are a global-class ally with great creative talent, strategic business vision, high-quality service, and customer-oriented."

Ready to take things to the next level?

Discover how our cost-effective branding solutions can transform your business today.

Book Free Consultation
  • USA
  • 8211 W BROWARD BOULEVARD, SUITE 440 PLANTATION, FL, 33324
  • Accounts@brandinglab.com.co
  • +1 (503) 734-9024
  • COLOMBIA
  • juanmanuelposada@brandinglab.com.co lizethchaparro@brandinglab.com.co
  • (+57) 3164673665